About Us
Curated Coastal Living in Laguna Beach
Life in Laguna is a modern local lifestyle and marketing platform showcasing the very best of Laguna Beach — from exceptional local businesses and creative talent to coastal experiences, dining, wellness, art, and community stories.
With an engaged audience of over 17,000 community members, we help connect people to the heart of Laguna Beach through authentic local discovery and elevated storytelling.
Discover Laguna Through a Local Lens
Life in Laguna was created with the vision of building meaningful local connections while supporting the businesses, creatives, and community members that help Laguna thrive.
Founder Backround
Life in Laguna was founded by a longtime marketing and business professional with more than 30 years of experience in real estate, banking, lending, business development, and relationship marketing.
Professional background includes experience as:
- A Laguna Beach Real Estate Agent
- Vice President at Bank of America
- Private Mortgage Banker with Wells Fargo
- VP of Business Development & Marketing for PennyMac Mortgage and Marketing Manager for Glen Oaks Escrow
- Small business owner and real estate investor
This background brings a unique understanding of branding, relationship-building, customer engagement, and strategic marketing — all of which help support the local businesses and community members featured through Life in Laguna.
Our Mission
At Life in Laguna, our mission is simple:
Support local businesses
Showcase Laguna’s creative culture
Highlight the beauty and lifestyle of Laguna Beach
Connect the community through authentic local engagement
Through our website and social media platforms, we help local businesses, artists, musicians, and entrepreneurs gain visibility in a way that feels organic, community-focused, and visually aligned with the Laguna Beach lifestyle.
We also believe in the power of visual storytelling through photography, creative content, and strategic marketing. From capturing the beauty of
Laguna Beach to highlighting local businesses, artists, events, and community moments, our goal is to create engaging content that not only inspires people but also helps businesses build meaningful visibility and connection within the community.
Through thoughtful branding, curated imagery, and authentic promotion, we strive to elevate both the local experience and the businesses that help make Laguna Beach unique.
Why Partner With Us
Unlike traditional advertising platforms, Life in Laguna focuses on authentic community engagement and curated local exposure.
Our audience consists of:
- Laguna Beach residents
- Coastal Orange County locals
- Visitors and second-home owners
- Community-focused consumers who value local connection
Businesses partner with us to increase visibility, build brand awareness, and connect directly with an engaged local audience in a trusted community setting.
Join The Community
Whether you’re discovering Laguna Beach for the first time, looking to support local businesses, or interested in featuring your business or story, we’re glad you’re here.
Interested in being featured or partnering with us?
Contact us at:
hello@lifeinlaguna.com
Welcome to Life in Laguna.